Warikoo argues that the biggest hurdle to starting up isn't money or skills—it is attachment to the outcome.
This is the core of Warikoo’s success as a content creator and founder. He didn't blow up overnight. He posted consistently on LinkedIn and YouTube for years.
He applies this to startups as well. Starting up is not a sprint; it’s a marathon. It’s about showing up every day, doing the boring work, and not quitting when the excitement fades. ankur warikoo complete guide to starting up free
The Warikoo Mantra: Show up every day. Be consistent. The results will follow, but they will come later than you want them to.
Before you write a single line of code or buy a domain name, Warikoo insists you must answer one brutal question: Why do you want to start up? Warikoo argues that the biggest hurdle to starting
He lists three terrible reasons to start a business:
The only valid reason: You have an itch you cannot stop scratching. You see a problem in the world, and the thought of not solving it drives you insane. The only valid reason: You have an itch
“Entrepreneurship is not a career. It is a calling. If you can see yourself being happy in a job, please take the job. It is much easier.” – Ankur Warikoo