Ben Settle Email Players 1 15 New ⚡

You don't need to be a cult follower of Ben Settle to use this framework. Here is a practical 3-step action plan inspired by the "1 15 New" concept:

Based on direct response analysis and Settle’s public material, here are the 15 "new" laws that the Email Players issue likely covers. (Note: This is an interpretation of the strategy, not a direct reprint of copyrighted material).

If you ever see an email from Ben Settle with “Players 1–15 (new)” in your inbox, don’t read it twice. Either delete it or be Player 1. Because Player 16 doesn’t get mentioned. And in Ben’s world, if you’re not mentioned, you didn’t exist.

Now go check your email. Or don’t. Player 2 is already working.

Issue #15 serves as a foundational lesson in posture. It teaches that before you worry about open rates or click-through rates, you must establish the correct psychological posture. By positioning yourself as a confident, indifferent authority rather than a desperate seller, you change the dynamic of the transaction, making the prospect want to buy from you rather than you trying to sell to them.

Ben Settle's Email Players is a high-end, $97-per-month print newsletter dedicated to direct response email marketing and copywriting. While the exact contents of issues 1–15 change over time as the "Email Players Playbook" is updated, these early resources typically establish Settle’s "daily email" philosophy and provide a foundation for his infotainment-style marketing. Core Principles of the "Email Players" System

The early issues and the included Email Players Playbook focus on several key pillars:

The "Seinfeld" Style: Turning mundane, everyday events (like a dog pooping in the rain) into profitable sales stories.

Daily Frequency: Settle advocates for mailing your list every single day to build unbreakable trust and stay top-of-mind, often making pitches in every message without being obnoxious.

Anti-Education: He teaches that "educating" in emails can actually kill sales; instead, the focus should be on entertainment and shifting buyer psychology.

List Building: Strategies for "siphoning" high-quality leads from platforms like Facebook and Google using free or low-cost methods. Key Components Typically Found in Early Issues (1–15) Description Email Players Playbook

A modified version of his $795 "Street Smart Email" system, designed to get new subscribers up to speed immediately. The "First Contact" Sequence

Specific instructions on what to write in your first auto-responder message to bond with new subscribers. Subject Line Mastery

Methods for writing "impossible to ignore" subject lines, including a "secret stash" of field-tested templates. Monetization Techniques

Sneaky ways to tweak content to increase its perceived value from $50 to $1,000+. Expert Recognition The system is widely endorsed by industry leaders:

Russell Brunson (Founder of ClickFunnels) notes that Settle's daily emails are among the few he always reads.

Gary Bencivenga, often called the world's greatest living copywriter, describes Settle's copy as "high proof" and "incapable of being ignored".

Dan Kennedy praises Ben as an intelligent and inspiring marketing mind.

You can often find a free digital copy of a recent issue and access to 40+ hours of content by signing up on BenSettle.com. The One Email Training To Rule Them All - Ben Settle

Email Players newsletter by Ben Settle is a premium, paper-and-ink publication that focuses on direct-response email marketing and copywriting. The first 15 issues of the newsletter establish the foundational "Settle way" of marketing, which emphasizes daily engagement, infotainment, and aggressive sales tactics. Core Philosophy: The "Settle Way"

Ben Settle’s approach, often detailed in early issues and his accompanying Email Players Playbook , revolves around several key principles: Infotainment

: Emails should be a blend of information and entertainment to ensure they are "incapable of being ignored". Daily Emails ben settle email players 1 15 new

: Frequency builds a stronger bond with the list and can actually reduce spam complaints by training the audience to expect regular content. Direct Sales

: Settle discourages "educating" in emails, arguing it can kill sales; instead, emails should bridge an interesting story or "random" hook to a specific call to action. Market Pain

: Understanding the specific pains and concerns of the target market is essential for creating content people actually want to read. Key Lessons from Early Issues (1–15)

While specific monthly content varies, the early issues (often referred to as the foundation of the system) cover these recurring themes: The First Issue (Issue #1)

: This is often provided as a digital PDF for new subscribers and contains 24 different ways

to make more money with emails, including unique subject lines and opening techniques. List Building

: Strategies for building a "responsive" list from scratch, emphasizing list quality over mere size. Subject Line Mastery

: Techniques for writing subject lines that stand out in a crowded inbox, sometimes inspired by old-school advice columns or TV shows. The Bridge Technique

: Mastering the "bridge" between an entertaining story and the product being sold so the transition feels seamless to the reader. Eliminating Unsubscribes

: Paradoxical strategies to keep engagement high while filtered out "whiners" or those who aren't aggressive buyers. Notable Features Physical Format : Unlike most marketing courses, this is a printed newsletter mailed to subscribers' homes. The Playbook : New subscribers typically receive The Email Players Playbook

, a 150-page manual that serves as a "field manual" for the entire system. High-Value Content

: Settle claims the techniques in these issues have helped generate millions in sales across hyper-competitive niches like golf and home business. Ben Settle: The 6-Figure Slacker - AWAI

Ben Settle's Email Players is a high-end, "paper and ink" monthly newsletter that focuses on aggressive direct-response email marketing and copywriting. While specific "1-15" bundles often refer to back-issue compilations or special training sets occasionally offered to subscribers, the core of the "Email Players" system is built on Ben's unconventional, daily-email philosophy. Core Philosophy: The "Settle Way"

The newsletter teaches a method designed to make readers "love to buy" while repelling those who aren't a fit for your business. Key elements include:

Daily Infotainment: Writing emails that are part entertainment, part hard-hitting sales copy to ensure they aren't ignored.

List Building: Strategies for growing a "responsive" list rather than just a large one, including methods to "siphon" high-quality leads from platforms like Facebook and Google.

The "Skhema" Book: Often given as a bonus for new subscribers, this manual (formerly the "Street Smart Email" system) serves as a field guide to his specific methodology. What to Expect in Back-Issue Compilations (Issues 1-15)

Compilations of early or specific issues typically cover foundational "Email Players" techniques such as:

24 Ways to Monetize Emails: Early issues (like the one often offered for free at BenSettle.com) detail dozens of different openings, subject lines, and psychological approaches to sales.

Content Monetization: Techniques to turn standard content into high-priced books or newsletters.

Psychological Analysis: "Psycho-analysis" of real emails to show why specific campaigns worked or failed. Purchase & Value You don't need to be a cult follower

The Ultimate Guide to Ben Settle’s "Email Players": Mastering the $97/Month Marketing Secret

In the world of direct response marketing, Ben Settle is often referred to as a "light heavyweight champion" of email copywriting. His flagship product, the Email Players Newsletter, has become a staple for aggressive marketers who want to turn their email lists into reliable, high-converting assets.

Whether you are a seasoned copywriter or a business owner struggling with low open rates, understanding the philosophy behind "Email Players" can fundamentally change how you approach your inbox. What is the Email Players Newsletter?

At its core, Email Players is a monthly print newsletter priced at $97 per month. Unlike digital courses that gather virtual dust, this is a physical resource shipped to your door, designed to be studied and implemented immediately.

The Price Point: At approximately $3.23 per day, Settle positions the cost as a "legitimate business" expense that should be easily covered by the increased sales generated from his methods.

The "Skhēma" Book: New subscribers typically receive the Email Players Skhēma Book (formerly the Playbook) as an immediate gift. This foundational guide outlines the core daily emailing system that Settle has perfected over decades.

No Refunds Policy: Ben Settle is famous for his "brutal honesty" and "aggressive marketing" stance. He offers no refunds on subscriptions, filtering for "aggressive marketers" rather than "goo-roo fanboys". Core Philosophies: Why Settle's Style Works

Ben Settle’s approach to email is often called "Infotainment"—a blend of information and entertainment that makes subscribers want to open every message.

Daily Consistency: Settle advocates for mailing your list every single day. He argues that if you provide value and are entertaining, your audience won't find daily emails intrusive; they’ll find them addictive.

The Bridge Technique: His emails typically start with something random or intriguing (like a personal story or a controversial opinion) and masterfully "bridge" that topic to a sales pitch.

Speed of Production: One of Settle's biggest claims is that his system allows you to write high-converting emails in just 4–5 minutes by following specific templates and psychological triggers.

Anti-SEO Mindset: Settle famously shifted away from relying on Google or SEO after a "slap" wiped out months of his work. He now focuses entirely on owned media—his email list—where he has total control. Critical Success Factors for "Email Players" How To Write Emails In 4-5 Minutes - Ben Settle

Email Players newsletter by Ben Settle is a premium, offline (physical) monthly publication focused on email marketing and copywriting strategies. While "Volumes 1-15" typically refers to the earliest issues of this long-running newsletter, Ben Settle often repackages these legacy issues into specific physical books or "vault" collections rather than individual digital downloads. Core Features of "Email Players" (Issues 1–15)

When you acquire these early volumes—whether through his periodic "Vault" offers or as part of larger compilations like the Email Players Skhema —the following features are typically included: Actionable "Meat & Potatoes" Strategies

: Focuses on "slow and boring" but highly effective list-building and sales methods that ignore modern "shiny object" trends. The "Playbook" Foundation

: The earliest issues often lay the groundwork for the "Settle way" of writing, including his signature infotainment style and daily email frequency. Subject Line Mastery

: Detailed breakdowns of how to write high-open subject lines based on old-school copywriting principles. Physical Format Delivery

: Unlike standard digital courses, these are designed as "paper and ink" newsletters delivered to your door to prevent digital distraction. Direct-Response Breakdown

: Each issue typically includes a specific breakdown of an email or campaign, explaining the psychology and mechanics of why it worked. World-Building & Positioning

: Teaches how to create an "irresistible business universe" where customers feel they are following a personality, not just a brand. Common Bonus Features for Subscribers If you access these through a current Email Players

subscription or special bundle, you often receive additional perks: Email Support Title: The "Aggressive List Building" Issue Subject Lines:

: Direct access to ask Ben Settle specific questions about your marketing or business. Exclusive Discounts

: Significant price breaks on his other high-ticket products, such as "List Swell" or specialized copywriting books. Copywriting Client Leads

: Occasional "first dibs" on businesses looking to hire email copywriters trained in his specific style. blog - Ben Settle

Ben Settle's Email Players is a high-level, offline (paper and ink) monthly newsletter designed for "aggressive marketers" who want to master direct-response email copywriting. It focuses on writing emails that serve as both content and promotion, using psychological tactics to drive sales and authority. Subscription & Access Details

Standard Cost: Typically $97.00 per month with free worldwide shipping.

Initial Perk: Upon subscribing, members usually receive the Email Players Playbook, an immediate digital field manual (roughly 150 pages) that covers his "Street Smart Email" system to help users catch up before their first physical issue arrives. Member Benefits:

Direct Q&A: Personal access to ask Ben questions about copywriting and business.

Client Leads: Priority access to businesses seeking email copywriters (not guaranteed).

Discounts: Special pricing on other "high-priced" products like his List Swell book or Elbenbo Press resources.

Mobile App: Access to over 40 hours of content via a dedicated mobile app. Core Principles of the "Email Player" Way

Ben's system often revolves around "rules of the game" that challenge traditional marketing advice: blog - Ben Settle

This content is designed to be a "Newsletter Issue" or a deep-dive email sequence based on the core principles Ben teaches in those early editions.

Title: The "Aggressive List Building" Issue Subject Lines:

There is a dangerous trend in the internet marketing world right now.

Everyone is obsessed with "hacks" to grow their list. Run Facebook ads. Do joint ventures. Create a "viral" lead magnet.

They treat their email list like an ATM machine. They think if they just shovel enough people into the top, cash will spit out the bottom.

But there’s a problem.

A list of people who don’t know, like, or trust you is worthless.

In fact, it’s worse than worthless. It’s a liability. It hurts your deliverability. It ruins your confidence when you see zero opens. And it makes you feel like a spammer.

In early issues of Email Players, we talked about the mechanics of the "Indie" business model. But today, I want to talk about the Psychology of the List.

If you want to build a business that pays you for decades, not just days, you need to stop building a "list" and start building a Tribe.

Here is the 3-step protocol for building a list that actually buys: