Bikini Customer Gallery — Best

Don't look at the bikini. Look at the customer's skin. If you are pale and the customer in the gallery is deeply tanned, the color will look darker on you. If you have olive skin and the reviewer has pink undertones, that "nude" bikini might turn grey on you.

The worst bikini galleries are the ones that only feature size 2, tan, 20-year-olds. Why? Because you just told every other shopper: "This brand isn't for you." bikini customer gallery best

The Best-in-Class strategy:

For high-end buyers, Luli Fama offers a curated but honest gallery. Don't look at the bikini

You will eventually get a low-quality photo. Bad lighting. Messy room. Strange pose. If you have olive skin and the reviewer

Do not publish it. You are not being mean; you are curating a brand experience. Your gallery should feel authentic, not amateur. If a photo makes your product look bad, thank the customer for their submission and politely pass.

Script: "Thanks, Sarah! We love the vibe, but we’re curating a specific look for the site this month. Here’s a 10% code for being awesome."