The face of Indonesian entertainment has changed. It is no longer just actors like Raffi Ahmad or artists like Rossa. Today’s stars are Influencers.
| Platform | Primary Use Case | Indonesian User Base (Est. 2026) | |----------|----------------|----------------------------------| | YouTube | Long-form vlogs, music videos, official TV clips | ~160M monthly active users | | TikTok | Short-form comedy, dance, religious content, shop livestreams | ~120M (2nd largest market globally) | | Instagram Reels | Celebrity BTS, beauty/fashion tutorials | ~90M | | Netflix / Vidio | Original series, films, live sports (Vidio = local leader) | Netflix: 6M subs; Vidio: 4M subs | | WeTV / Iflix (merged) | Chinese & Korean dramas with Indonesian dubs | ~15M active | bokep main sama anjing
Note: WhatsApp status and Facebook video also remain significant for older demographics. The face of Indonesian entertainment has changed
What comes next for Indonesian entertainment? | Platform | Primary Use Case | Indonesian User Base (Est