Brevo’s pricing model is unique. While most competitors (like Mailchimp) charge based on the number of contacts, Brevo charges based on the number of emails sent per month. This is vastly more affordable for large lists with low send frequencies.
| Plan | Price (Monthly) | Monthly Emails | Key Features | | :--- | :--- | :--- | :--- | | Free | $0 | 300/day | Unlimited contacts, basic templates, transactional emails (limited). | | Lite | $25 | 10,000 | No daily sending limit, email support, remove Brevo footer. | | Premium | $65 | 20,000 | Advanced automation, landing pages, multi-user access, Facebook Ads integration. | | Enterprise | Custom | Custom | Dedicated IP, SLA, SSO, advanced reporting. |
Pro Tip: The "Unlimited contacts" policy is a massive win. If you have 100,000 contacts but only send 1 newsletter per month, you pay $65 (Premium) instead of the $800+ Mailchimp would charge.
Step 1: Sign up for Free Go to Brevo.com and create a free account. No credit card is required for the 300-email/day plan. Brevo’s pricing model is unique
Step 2: Import or Build your List Upload a CSV of existing contacts. Brevo will automatically detect name, email, and custom fields. Note: Always import permission-based lists only; Brevo enforces GDPR/CAN-SPAM strictly.
Step 3: Configure SMTP (For Developers) If you are sending transactional emails (e.g., from your app), grab your SMTP credentials from the "SMTP & API" settings. Brevo offers a reliable 99.9% uptime SLA.
Step 4: Create an Automation Navigate to "Automation" > "Create a workflow." Start with a pre-built template like "Welcome new contact" or "Abandoned cart." Why this matters: A business with a 50,000-contact
Step 5: Verify Domain (Crucial) To avoid landing in spam folders, verify your sending domain. Add a DKIM and SPF record to your DNS provider. Brevo provides one-click wizards for GoDaddy, Cloudflare, and Namecheap.
Most ESPs treat SMS or chat as afterthoughts. Brevo builds them into the core journey.
The most controversial aspect of the email marketing industry is the "per contact" pricing model. If you have 100,000 contacts, you pay a fortune even if you only email them once a month. Brevo disrupts this. 000 | No daily sending limit
Brevo utilizes a hybrid model: Free up to 300 emails/day, then tiered plans based on the number of emails sent per month, not the size of your list.
Why this matters: A business with a 50,000-contact list that sends 2 campaigns a month will save thousands of dollars annually compared to HubSpot or Mailchimp.