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Studios are currently pivoting due to economic pressures. Here is what is defining the next wave of popular entertainment:

Jeff Bezos famously said he wants Amazon to produce the next Game of Thrones or Star Trek. With the acquisition of MGM, Amazon now owns the Rocky/Creed franchise and James Bond. Studios are currently pivoting due to economic pressures

Key Production Strategy: High-risk, high-fantasy epics. "popular entertainment" is increasingly global.

Universal is the home of the theme park blockbuster. With Illumination Entertainment (Despicable Me, Minions) and the revival of Jurassic World, Universal focuses on four-quadrant entertainment (films that appeal to men, women, old, and young). Studios are currently pivoting due to economic pressures

Key Production Strategy: High-concept thrills and animation.

While Hollywood dominates the English-speaking world, "popular entertainment" is increasingly global.