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Her strategic use of hashtags like #IndianFashionBlogger, #SustainableStyle, and #FashionAndStyleGallery has helped her reach a global audience, including followers from the US, UK, UAE, and Singapore. including followers from the US
Her makeup look is another signature—a bold matte lip (think deep maroons or bright oranges) paired with almost invisible eye makeup. This allows her facial features to complement the outfit without competing for attention.