As of 2024-2025, TikTok has arguably surpassed YouTube in daily active users in Indonesia. The platform has fundamentally altered how Indonesian entertainment is produced.
Gone are the 10-minute intros. Now, it is 15 seconds of peak drama.
Despite its vibrancy, the industry faces real issues:
These are often uploaded by cultural channels like Kompas TV or Indosiar.
Looking ahead, three trends will shape the next wave:
As of 2024-2025, TikTok has arguably surpassed YouTube in daily active users in Indonesia. The platform has fundamentally altered how Indonesian entertainment is produced.
Gone are the 10-minute intros. Now, it is 15 seconds of peak drama.
Despite its vibrancy, the industry faces real issues:
These are often uploaded by cultural channels like Kompas TV or Indosiar.
Looking ahead, three trends will shape the next wave:
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