Explains how individuals categorize themselves and others into groups (e.g., “family”, “fans of Miyamoto”). The menantu is positioned as a subgroup within the larger family system, negotiating both personal and collective identities.
The data illustrate a clear cultural hybridization: Indonesian families borrow Japanese visual shorthand to articulate expectations of menantu. The Miyamoto influence provides a universal language of “goodness” that transcends linguistic barriers. The Miyamoto influence provides a universal language of
Indonesia’s collectivist culture places great emphasis on familial hierarchy, particularly the roles of menantu (in‑law) and ayah mertua (father‑in‑law). Simultaneously, the nation’s rapid digitalization has fostered a vibrant fan culture that draws heavily from Japanese media—most notably the works of Nintendo’s Shigeru Miyamoto. The convergence of these forces is visible on platforms such as Indo‑18 (a popular Indonesian community site, version 2.0, updated in 2023), where users discuss “menantu cantik idaman” (the perfect, beautiful daughter‑in‑law) alongside discussions of Miyamoto‑inspired character designs. The convergence of these forces is visible on
| # | Question | |---|----------| | RQ1 | How do Indonesian netizens define the “ideal daughter‑in‑law” (menantu cantik idaman) in everyday conversation and media? | | RQ2 | In what ways does Miyamoto’s design language (simplicity, approachability, “cute” aesthetics) inform these definitions? | | RQ3 | What role does the ayah mertua play in reinforcing or challenging these ideals? | | RQ4 | How does the Rui avatar on Indo‑18 embody a negotiated identity between Indonesian familial expectations and Japanese aesthetic tropes? | updated in 2023)