Most papers discussing this topic fall under Visual Communication Design (DKV) or Architecture (specifically signage systems). You can find these on Indonesian academic repositories like Google Scholar, Sinta, or university libraries (e.g., Trisakti, BINUS, ITB).
Common titles/themes to search for:
Example of typical findings in such papers:
Penting: Font Gotham dan Helvetica Neue adalah font berbayar (proprietary). Anda tidak bisa sembarangan mendownloadnya dari situs bajakan. Lisensi untuk penggunaan komersial (misalnya: membuat spanduk untuk acara yang disponsori Pertamina) harus dibeli melalui type foundry seperti Hoefler&Co (Gotham) atau Linotype (Helvetica).
When discussing "Font SPBU Pertamina," there are two distinct areas: the formal branding typography used on signage and corporate identity, and the dot-matrix fonts found on gas station receipts (struk). 1. Corporate Identity: The Pertamina Brand Font The modern Pertamina logo, designed by the agency
, uses a clean, sans-serif typeface to convey a reliable and professional image. Primary Font: The brand often utilizes for its digital assets and general communications. Logo Typography:
While the specific letters in the "Pertamina" logo are often custom-vectorized, they closely resemble bold, humanist sans-serifs like Neue Haas Grotesk Visual Philosophy: Font Spbu Pertamina
The typography is paired with the iconic 'P' logo, where the blue color represents reliability and responsibility. 2. The "Struk" Font: SPBU Receipt Typography
The font most people search for in a "manual" context is the one printed on thermal receipts. These are typically dot-matrix pixel-based fonts designed for high-speed thermal printers. Common Types: Fonts like Merchant Copy Fake Receipt Dot Matrix are frequently used to replicate this look. Technical Details:
These fonts are usually printed at sizes above 12 pt to remain legible due to their low-resolution, "dotted" nature. Some variations even use tiny heart shapes or specialized patterns to form characters. Digital Recreation:
Developers often use specific Android-based printer apps to customize these receipt templates, adjusting font types and prices for internal record-keeping. 3. Usage and Brand Guidelines GitHub - rohmanseo/spbu-android
Informative details regarding the fonts associated with Pertamina gas stations (SPBU) generally fall into two categories: the official corporate identity used for branding and signage, and the specific fonts found on printed transaction receipts (struk). Corporate & Branding Fonts
Pertamina’s visual identity is strictly governed by brand guidelines to ensure consistency across thousands of stations. Most papers discussing this topic fall under Visual
Primary Corporate Font: Open Sans is the primary typeface used for Pertamina's headlines and body text in corporate assets.
Logo Design: The modern Pertamina logo, designed by the brand agency Landor in 2005, uses a custom-stylized typeface. While not a standard commercial font, it shares characteristics with Arial Black in terms of weight and simplicity, which is often used as a close substitute in non-official web development.
Station Signage: For external station signage (totems and canopy signs), the typography is designed for high visibility and typically adheres to the "Open Sans" or "Montserrat" families for clarity from a distance. Receipt (Struk) Fonts
The fonts used on SPBU receipts are determined by the thermal printers and Point of Sale (POS) systems installed at the station rather than a single corporate mandate. Common styles include:
Dot Matrix / Thermal Fonts: Most receipts use standard monospaced fonts built into thermal printers, such as Font A (12x24 dots) or Font B (9x17 dots).
Specific Typefaces: Digital versions or replicas of these receipts often use fonts like Fake Receipt, Merchant Copy, or Telidon to mimic the low-resolution "pixelated" look of a thermal printout. Example of typical findings in such papers: Penting:
Unique Variations: Some specialized thermal fonts, such as Heart-shaped dot fonts, are occasionally used for a more distinct or "vintage" receipt appearance. Brand Colors
Typography is almost always paired with the official Pertamina color palette: GSOM SPbU visual identity guidelines
If you're looking for information on:
The font usage changes depending on where on the SPBU property you look:
| Location | Font Style | Public Font Alternative | | :--- | :--- | :--- | | Main Canopy (PERTAMINA) | Custom Bold Sans-Serif | Montserrat ExtraBold (Tracking -50) | | Price Boards (Harga BBM) | Digital Monospace / LCD | DS-Digital, LCD Solid, Segment14 | | Pump Screen Interface | 7-Segment Display | Seven Segment, DSEG7 Classic | | Safety Signs (Dilarang merokok) | Standard Indonesian Road Sign Font | Clearview Hwy, Helvetica Bold | | MyPertamina App | Custom Geometric | Saira (Regular) |
Jika Anda seorang desainer grafis, pemilik bengkel, atau kontraktor yang bekerja sama dengan Pertamina, berikut hal yang perlu diketahui.
Banyak yang membandingkan font SPBU Pertamina (merah-putih) dengan SPBU asing seperti Shell, BP, atau Petronas.