The trajectory is positive, but direction requires intention. We will see a rise in intergenerational stories that don't pit young against old. We will see more mature women in action roles (imagine Helen Mirren leading a Fast & Furious style heist, which she already did in The Fast and the Furious 9).

We also need to expand the definition of "mature." Most of the success stories are thin, white, and affluent. The next frontier is ensuring that plus-size, disabled, and BIPOC mature women also get their moment.

Look to Viola Davis (58), who won an EGOT and produced The Woman King; look to Sandra Oh (52) moving into production; look to the late great Tina Turner (who reigned until 80). The blueprint is there.

In any intimate scenario, communication is the foundation of a positive experience. This is particularly true when exploring new boundaries or using accessories.

| Project | Lead Age | Platform | Key Takeaway | | :--- | :--- | :--- | :--- | | Grace and Frankie | 70+ | Netflix | 7 seasons; proved sustained appetite for older female friendship. | | The Woman King | 50+ | Theatrical | Viola Davis led action epic to $97M domestic. | | Hacks | 70+ | HBO Max | Won Emmys for writing and acting; centers on aging comedian. | | A Man Called Otto | 60+ | Theatrical | Mariana Treviño as co-lead; counter-programming success. |

Few screenwriters over 50 are women. Consequently, scripts fail to capture authentic dialogue, desires, or conflicts specific to women in midlife and beyond.