In October 2023, pop star Olivia Rodrigo posted a 10-second clip of the Hightide video with the caption: “what goes in… is me.” This single post drove 2 million searches for the full film.
The phrase “What goes in” is deliberately ambiguous. In the Hightide video, it operates on three levels: -Hightide-Video- BETTY- FRIENDS - WHAT GOES IN ...