x Close
Used by more than 96,000 Allworx users
Dating apps remained the primary vessel for romance, but user behavior shifted. The aimless swiping of previous years was replaced by "Hardballing." Coined by dating app Bumble, this term described the trend of being extremely upfront about what you wanted from the start. The ambiguity of the previous decade was out; clarity was in. "I want marriage and kids by 2025" was a perfectly acceptable first-date sentence in 2021.
Simultaneously, spirituality replaced religion as the dominant compatibility metric. Astrology had been rising, but in 2021, it hit a fever pitch. A potential partner’s "Big Three" (Sun, Moon, Rising) was treated with the same seriousness as a credit score. In a world that felt out of control, people turned to the stars to find a sense of order and destiny in their love lives.
Pop culture heavily influenced romance in 2021, specifically the release of Bridgerton on Netflix (released late 2020, dominating 2021 discourse). The show sparked a longing for "courtship" and old-fashioned romance. In a digital, disenchanted world, people began romanticizing the "grand gesture." indianhomemadesexmms13gp 2021
The dating scene saw a subtle shift away from "hanging out" toward actual "dating." There was a renewed interest in dressing up, formal dinners, and the thrill of the chase. The "Regencycore" aesthetic wasn't just about corsets; it was about treating romance with gravity and ceremony, a direct response to the slovenly nature of pandemic life.
If 2020 was the year romance was put on hold (cue the Zoom dates and “pod” couples), 2021 was the year storytellers tried to figure out what intimacy meant after trauma. The result was a mixed bag: a few breathtaking depictions of healing, a lot of anxious attachment styles, and an uncomfortable resurgence of the "love triangle." Dating apps remained the primary vessel for romance,
Here is the breakdown of the major trends and standout (and cringeworthy) romantic storylines of 2021.
Loser: Sex/Life (Netflix) If 2021 had a trophy for "Most Unhinged Romantic Logic," it goes here. The show attempted to explore female desire but ended up glorifying emotional immaturity. The protagonist’s inability to choose between a safe husband and a toxic ex (featuring the infamous "shower dance") felt like a regression to early 2000s soap operas, dressed up in faux-feminist language. "I want marriage and kids by 2025" was
Loser: And Just Like That... (HBO Max) The handling of Big’s death was shocking, but the romance thereafter was a disaster. The show tried to critique its own problematic past (Miranda’s affair with Che) but ended up making everyone seem self-absorbed. Miranda’s midlife crisis was treated as liberation, but it often read as a nervous breakdown. The romance lacked chemistry and felt written by a committee trying to apologize for 1998.
Winner: The White Lotus (HBO) – Rachel & Shane This wasn't romance; it was a vivisection of a honeymoon. The storyline between Rachel (Alexandra Daddario) and Shane (Jake Lacy) was the most brutally honest portrayal of a mismatched marriage in years. It captured the gaslighting, the class tension, and the quiet horror of realizing you married the wrong person. It was uncomfortable, but it was true.
Runner Up: Reservation Dogs (FX) – Cheese & Spirituality While not a traditional romance, the quiet, loyal friendship between the four teens—particularly Elora Danan’s grief and Bear’s yearning for a father figure—offered more emotional intimacy than most sex scenes on Bridgerton.
Several distinct narrative arcs played out in the real world and the media, defining the romantic ethos of the year.
Not sure how many employees you’ll be adding in the future? You can always trade up from one Connect system to another with ease.
Or perhaps you have an older Allworx system (6x12, 6x, 48x, or 24x) you’re looking to upgrade? Trade in for a brand new Connect system at a price that’s easy on the wallet.