6.0 - Kotler Marketing

| Version | Era | Core Driver | |---------|------|--------------| | 1.0 | Product-centric | Product features | | 2.0 | Customer-centric | Customer satisfaction | | 3.0 | Values-driven | Purpose and meaning | | 4.0 | Digital shift | Online-to-offline integration | | 5.0 | Tech for humanity | AI, NLP, chatbots, big data | | 6.0 | Immersive humanism | Phygital + XR + autonomous agents |

In Marketing 6.0, the distinction between "digital" and "physical" marketing disappears. Instead, we have Phygital Fusion: kotler marketing 6.0

Marketing 6.0, as articulated by Philip Kotler and collaborators, advances marketing thinking beyond technology-driven and human-centric models toward a values-driven, spiritual-aware, and ecosystem-oriented practice that integrates purpose, ethics, and collective well-being with digital capability. | Version | Era | Core Driver |