One of the MOFOS in 2023 is the continued rise and normalization of remote and flexible work arrangements. The traditional 9-to-5 office routine is no longer the standard. With digital communication tools and project management software becoming more sophisticated, teams can collaborate effectively across different time zones and locations. This shift not only offers employees a better work-life balance but also allows organizations to tap into a global talent pool, no longer limited by geographical constraints.

Let’s look at the media landscape of 2023. What succeeded?

Perfection died in 2023. Grit took its place.

The first mofo doesn’t write a script. They open the voice memos or the blank timeline. 2023 work is improvisational. If you have an idea, you record it immediately. Toilet, shower, in line at the DMV—doesn't matter. Capture the raw data.