Letspostit - Abby Mccoy - The Music Video Shoot...

Here is where the ellipsis in the project title gets interesting. The team at LetsPostIt set up a 24/7 livestream labeled "Abby McCoy - The Music Video Shoot - Uncut." No filters. No edits. Just the raw hum of the set. Viewers watched Abby re-record the same eight bars of a bridge for three hours. They saw the director eat cold pizza. They watched the lead guitarist break a string.

"It was terrifying," McCoy admits. "Usually, the magic is manufactured. Here, if I sneezed during a take, the internet saw it. But that vulnerability? That’s exactly what this song is about."

Subject: LetsPostIt – Abby McCoy – "The Music Video Shoot" Report Type: Adult Content Review & Summary Date: October 26, 2023 LetsPostIt - Abby McCoy - The Music Video Shoot...

The video shoot wrapped at 4:00 AM on a Sunday. But the story of "LetsPostIt - Abby McCoy - The Music Video Shoot..." didn't end there.

Instead of throwing away the 15,000 sticky notes, the team decided to auction them. Each note—whether it said "I miss my dog" or "You should call your mother"—was sold as an NFT and a physical artifact. 100% of the proceeds went to a mental health nonprofit focused on digital wellness. Here is where the ellipsis in the project

The final physical "Wall" was disassembled and shipped to the LetsPostIt headquarters, where it now sits in the lobby as a permanent installation.

The final, edited music video drops this Friday at 9 AM EST. But here is the twist: The director has decided to release three versions. The video shoot wrapped at 4:00 AM on a Sunday

Abby McCoy stated at the wrap party, "I didn't just make a video. I made a time capsule. If you scroll through the archives of LetsPostIt from that weekend, you’ll see the exact mood of the internet on that Tuesday. It’s sad. It’s funny. It’re real. That’s the music video."