Mommysboy Sophia Locke Madi Collins Invite New -

Beyond commerce, the collection pledges 10 % of gross revenue to The New Voices Initiative, a non‑profit that funds art‑education programs in under‑represented communities across the UK and US. Each QR‑code tag also contains a “seed” that unlocks a micro‑grant for emerging designers who submit proposals through the Invite New Hub.

“Invite New” isn’t just a tagline—it’s a call to action.
— Sophia Locke, co‑creative director of the capsule mommysboy sophia locke madi collins invite new

The concept germinated during an impromptu jam session at Madi’s Brooklyn studio in late 2023. While sketching on a napkin, Madi shouted, “What if we invite people new to the conversation?” The phrase stuck, evolving into a thematic backbone that threads each piece together: Beyond commerce, the collection pledges 10 % of

| Category | Key Piece | Design Highlights | Price Range | |----------|-----------|-------------------|-------------| | Outerwear | The “New Dawn” Bomber | Oversized silhouette, hand‑stitched embroidery of a QR‑code on the chest, reclaimed denim shell. | £250‑£350 | | Tops | Locke’s “Canvas” Tee | Organic cotton, gradient dye that shifts under UV light, hidden pocket with a “invite” card. | £85‑£110 | | Bottoms | Collins’ “Riff” Joggers | Tapered joggers, elastic waist with reflective piping, printed lyric snippets inside hem. | £120‑£160 | | Accessories | MommysBoy “Tagger” Snapback | Velvet front, embroidered initials “M S M,” detachable badge that reads “INVITE NEW.” | £75‑£95 | | Footwear | “Echo” Low‑Top Sneakers | Recycled rubber sole, vegan leather upper, glow‑in‑the‑dark outsole. | £190‑£230 | “Invite New” isn’t just a tagline—it’s a call

Every item is accompanied by a mini‑lookbook zine—a 12‑page, hand‑screen‑printed booklet that details the story behind each piece and provides instructions for accessing the online invitation hub.