| Metric | Figure (as of Dec 2025) | Comment | |--------|------------------------|---------| | Average Weekly Reach | 4.6 million viewers (incl. TV + digital) | 12 % of total national TV audience | | Social Media Followers | 3.4 million (combined across Instagram, TikTok, Facebook) | Growth rate: 28 % YoY | | Engagement Rate (Instagram Reels) | 7.8 % average watch‑through | Highlights strong visual storytelling | | Ad Revenue | PKR 210 million FY 2025 | 35 % increase vs. FY 2024 | | Viewer Sentiment (NPS) | +42 | Positive sentiment driven by relatability and production quality |
Surveys conducted by Gallup Pakistan indicate that 68 % of respondents associate CCTV‑7 L&E with “modern yet culturally grounded content,” while 54 % say the channel has inspired them to try new activities (cooking, DIY projects, or traveling). nasha aziz bogel cctv 3gp 7
A design‑and‑DIY series that encourages sustainable living. Each episode focuses on upcycling, minimalist décor, and smart‑home solutions affordable for middle‑class families. | Metric | Figure (as of Dec 2025)
Notable spin‑offs: A line of eco‑friendly home accessories sold via the channel’s e‑commerce portal, generating PKR 15 million in the first six months. launched alongside the show
A light‑hearted celebrity interview show where famous actors, singers, and sports personalities play a Pakistani version of “Truth or Dare.” The format has proven popular among families, especially the “Dare” segment where guests attempt traditional games like Pithoo or try local street food for the first time.
Social impact: The “#DareToDream” campaign, launched alongside the show, encouraged youth to share their personal ambitions, leading to over 250,000 user‑generated videos on TikTok.