| Film | Bilibili Presence Level | Key Fan Content | |------|------------------------|------------------| | 3 Idiots | Very High | Full movie (official?); motivational clips | | Dangal | High | Father-daughter edits; Aamir Khan compilations | | Om Shanti Om | Medium-High | Song edits, meme potential, SRK fan edits | | Baahubali series | High | VFX breakdowns, war scene parodies | | Pathaan (2023) | Medium | Action cuts, SRK comeback reactions |
Om Shanti Om scores higher on “camp value” and musical rewatchability than newer Bollywood action films on Bilibili.
It is worth noting that many new Bollywood films (post-2015) do not perform as well on Bilibili as older classics like Om Shanti Om, Kabhi Khushi Kabhie Gham, or Mohabbatein. Why? Om Shanti Om Movie Bilibili
The first half of Om Shanti Om is a hilarious satire of 1970s Bollywood. Shah Rukh Khan plays a "junior artist"—a background dancer who desperately wants to be a hero. This underdog story is relatable. But what broke the internet was the film’s climax involving the "Filmfare Best Actor" award. The film famously features 31 real-life Bollywood stars (including Amitabh Bachchan, Dharmendra, and Priyanka Chopra) in a single song sequence ("Deewangi Deewangi").
Bilibili users love cameos. They treat this scene like a Marvel post-credits sequence, pausing and annotating every single celebrity appearance. For Chinese fans who are used to rigorous training in idol recognition (K-pop, C-pop), spotting every star in OSO is a hobby. | Film | Bilibili Presence Level | Key
On Bilibili, the film is usually split into two parts (due to the platform’s length limits or upload restrictions). However, the community has unofficially divided the film into five "bullet screen acts."
Released in 2007, Om Shanti Om (often abbreviated as OSO) is a Bollywood masala film in the purest sense. It stars Shah Rukh Khan in a double role as Om Prakash Makhija (a junior artist in the 1970s) and Om Kapoor (a superstar actor in the 2000s). The plot involves reincarnation, murder, revenge, and reconciliation. Om Shanti Om scores higher on “camp value”
For Western audiences, it is a melodramatic fever dream. For Chinese audiences discovering Bollywood via social media, it was a revelation. Here is why OSO specifically resonates with the Bilibili crowd: