Both qualitative and quantitative data underscore the centrality of identification. Participants reported feeling “seen” when the heroine navigated everyday mother‑hood tasks while maintaining a stylish hijab. This mirrors Kim & Kim (2021): similarity in gender, age, religiosity, and lifestyle amplifies narrative transportation. The SEM confirms that identification mediates the link between perceived authenticity and product attitude, ultimately driving purchase intention.
Enjoy wearing the “Pesona Mamah Muda Hijabers Cantik Mangga Tobrut – INDO18” and feel confident knowing every detail was designed with your comfort, style, and wellbeing in mind!
| Variable | Mean (SD) | Correlation (r) with PI | |----------|-----------|--------------------------| | PA (Authenticity) | 4.12 (0.71) | 0.46** | | ID (Identification) | 3.89 (0.84) | 0.53** | | AP (Attitude) | 4.05 (0.68) | 0.61** | | PI (Purchase Intention) | — | — |
** p < 0.001
SEM Results (χ²/df = 1.84, CFI = 0.97, RMSEA = 0.045):
The indirect effect of PA on PI through ID and AP was significant (β = 0.12, p < 0.01), accounting for 38 % of the variance in purchase intention.
| Sample | Age | Education | Religious Self‑Rating* | |--------|-----|-----------|------------------------| | FGDs | 20‑35 | Undergraduate / Graduate | 1 = Low – 5 = High | | Survey | 20‑35 | 68 % Bachelor, 22 % Master, 10 % High School | 1‑5 |
*Self‑rating based on a 5‑point Likert scale.
Mamah Muda Hijabers Cantik Mangga Tobrut, known for her vibrant presence on INDO18, has carved a niche for herself with her unique blend of fashion, lifestyle, and personal stories. Her hijab style and the way she incorporates it into her daily life have made her a role model for many young women looking for fashion inspiration that aligns with their values.
Both qualitative and quantitative data underscore the centrality of identification. Participants reported feeling “seen” when the heroine navigated everyday mother‑hood tasks while maintaining a stylish hijab. This mirrors Kim & Kim (2021): similarity in gender, age, religiosity, and lifestyle amplifies narrative transportation. The SEM confirms that identification mediates the link between perceived authenticity and product attitude, ultimately driving purchase intention.
Enjoy wearing the “Pesona Mamah Muda Hijabers Cantik Mangga Tobrut – INDO18” and feel confident knowing every detail was designed with your comfort, style, and wellbeing in mind!
| Variable | Mean (SD) | Correlation (r) with PI | |----------|-----------|--------------------------| | PA (Authenticity) | 4.12 (0.71) | 0.46** | | ID (Identification) | 3.89 (0.84) | 0.53** | | AP (Attitude) | 4.05 (0.68) | 0.61** | | PI (Purchase Intention) | — | — | Pesona Mamah Muda Hijabers Cantik Mangga Tobrut - INDO18
** p < 0.001
SEM Results (χ²/df = 1.84, CFI = 0.97, RMSEA = 0.045): The indirect effect of PA on PI through
The indirect effect of PA on PI through ID and AP was significant (β = 0.12, p < 0.01), accounting for 38 % of the variance in purchase intention.
| Sample | Age | Education | Religious Self‑Rating* | |--------|-----|-----------|------------------------| | FGDs | 20‑35 | Undergraduate / Graduate | 1 = Low – 5 = High | | Survey | 20‑35 | 68 % Bachelor, 22 % Master, 10 % High School | 1‑5 | | Sample | Age | Education | Religious
*Self‑rating based on a 5‑point Likert scale.
Mamah Muda Hijabers Cantik Mangga Tobrut, known for her vibrant presence on INDO18, has carved a niche for herself with her unique blend of fashion, lifestyle, and personal stories. Her hijab style and the way she incorporates it into her daily life have made her a role model for many young women looking for fashion inspiration that aligns with their values.