At the screen “Type your product key for activation,” enter your 25-character key exactly as written.
Note: You can skip this by clicking “Skip” or “Next” without a key, but then you must enter it within 30 days. For Build 7600, entering it during install is recommended to avoid activation hassles.
Here is the procedure for installing Windows 7 Ultimate 64-bit. product key windows 7 ultimate 64 bit build 7600 install