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Forget the studio system. Today, popular videos (YouTube, TikTok, Instagram Reels) are the new talent agency.

Consider these recent shifts:

Case in point: The 2023 "Wicked" press tour videos broke the internet. Those 60-second interviews of Ariana Grande and Cynthia Erivo laughing became more popular than some full-length movies released that same month. Sex Video Desi Xxx

For most of film history, "popular videos" didn't exist. The only moving images were film (expensive celluloid) and television (broadcast scarcity).

The Filmography Era (1900–1980s) During this period, an artist’s filmography was their legacy. If you were an actor, your filmography dictated your next job. Audiences would rent a VHS tape or go to a theater based on the director’s past work (a filmography check). Popularity was measured in ticket sales, not likes. Forget the studio system

The Birth of "Video" (1980s–2005) The term "video" became mainstream with MTV (Music Television). Suddenly, short-form visual content—music videos—became popular. Michael Jackson’s Thriller wasn't a film, but it was a popular video that changed the industry. However, these were still produced by professionals.

The true split happened with YouTube’s launch in 2005. For the first time, a person's "filmography" (a collection of their uploaded clips) could consist entirely of popular videos made in their bedroom. Case in point: The 2023 "Wicked" press tour

If you are trying to find a specific video or check an actor's history, use this workflow:

This is where modern fame is measured.