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Supermodels From 7 17 Updated May 2026

Let’s talk economics. In 2017, the highest-paid model (Kendall Jenner) made $22 million, mostly from Instagram shills. In 2025, the highest-paid model (Bella Hadid) made $45 million. But the breakdown is radically different:

The modern supermodel doesn't just wear the bag; she designs a capsule collection of the bag for Target. She doesn't just shoot the fragrance; she owns a 5% stake in the fragrance startup. Hailey Bieber (Bieber) turned her 2022 "Glazed Doughnut" nail trend into a $120 million cosmetics line by 2024. She hasn't walked a runway in six years, yet she is the wealthiest model of the decade. supermodels from 7 17 updated

Supermodel featured: Veronica Varekova and Petra Němcová The Update: On July 17, 2024, SI updated all metadata for this issue to include new interviews about body positivity. Searching "supermodels from 7 17 updated" now leads to a video roundtable where these two discuss how their bodies have changed in the 19 years since the shoot. Let’s talk economics


Before the 70s, models were largely anonymous mannequins. The 70s changed everything. This was the era of the " liberated" woman, Halston, Studio 54, and the first time models became bigger than the magazines they appeared in. The modern supermodel doesn't just wear the bag;