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The protagonist, Alex Rogo, is a plant manager who is told his factory will be closed in three months. His "goal" seems to be "make money." But how? The traditional metrics (utilization, cost reduction) are lies.
Goldratt defines the true goal of any for-profit organization as: "To make money by increasing Net Profit, Return on Investment, and Cash Flow simultaneously." the goal by eliyahu m goldratt pdf fix
He then introduces three metrics to measure progress toward the goal:
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