Sony LIV has aggressively entered the Malayalam market. They have produced exclusive web series (like Kerala Crime Files) and secured digital rights for big stars like Mohanlal.
To watch latest Malayalam movies online as soon as they leave theaters, you need to know the "OTT window" rules. Here is the current trend: watch latest malayalam movies online
Example Timeline (Hypothetical): Movie X releases Nov 1st in theaters. Sony LIV has aggressively entered the Malayalam market
Pro Tip: Follow the Twitter (X) handle "Malayalam OTT Updates" or "Fans Koodu" for weekly charts showing exactly where each new movie is streaming. Example Timeline (Hypothetical): Movie X releases Nov 1st
Prior to 2020, a Malayalam film typically took six months to a year to premiere on television. The post-pandemic era accelerated the adoption of OTT platforms. Major releases now debut on streaming platforms within 30 to 45 days of their theatrical run, and in some cases, premiere directly online.