If you are an employee, follow this verified path:

Note: If the specific URL does not resolve, contact your IT helpdesk. Phishing scams often mimic internal training portals, so always verify you are on the official rewe-group.com domain or a verified intranet page.

The PRIMUS platform is the internal Learning Management System (LMS) for REWE Group employees. While the exact URL often requires internal network access or specific login credentials, the keyword suggests a search for "Online Kurse new" (Online Courses new). This indicates that REWE frequently updates its catalog with fresh content.

The platform serves several key purposes:

With AI chatbots and automated inventory systems becoming standard, REWE is rolling out courses on how to work alongside AI tools. This new course teaches employees how to interpret AI-generated restocking alerts and handle customer escalations that AI cannot resolve.

Retail is in the middle of a talent and technology squeeze. Labor shortages, rising wage expectations, and the need for omnichannel fluency (click & collect, inventory bots, dynamic pricing) mean that static, once-a-year training no longer works.

Primus Rewe Group’s move to a dedicated “online kurse new” portal suggests a few strategic drivers: