Audiences do not passively watch romance; they co-create it through psychological projection and identification. Three theories explain our investment:

The rise of social media and technology has also influenced the way relationships and romantic storylines are portrayed. With the proliferation of dating apps and online communication, new challenges and opportunities have emerged:

If you typed this keyword into Google and found little to no results (or this article), it’s because:

Phoebe Waller-Bridge’s Fleabag offers a masterclass in deconstructing and reconstructing the romantic storyline.