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We must address the elephant in the room. The infinite supply of entertainment and media content is creating an attention crisis.

Recent studies suggest that the average human attention span has dropped to roughly 8 seconds (less than a goldfish). We have curated the friction out of media. Ads are skipped. Intros are removed. Every app competes for the last scrap of your dopamine. PornBox.23.06.03.Lina.Shisuta.Young.Flexi.First...

The tools for producing and consuming entertainment and media content are evolving faster than the content itself. Two technologies are currently reshaping the landscape. We must address the elephant in the room

For decades, the model for entertainment and media content was simple: Sell a ticket, sell a subscription, or sell advertising. Today, the most successful IP (Intellectual Property) uses a "waterfall model." A piece of media that fails to generate

Take a phenomenon like Barbie (2023). It wasn’t just a movie. It was:

A piece of media that fails to generate user-generated content (UGC) is now considered a failure. Companies don't want viewers; they want participants. The audience is no longer the end-user; the audience is the marketing department.