Author: Rod Judkins Genre: Self-Help, Creativity, Psychology, Business
| Principle | How to Apply It | |-----------|----------------| | 1. Be more childish | Ask naive questions (“Why does this have to be done this way?”). Play without a goal. | | 2. Make the familiar strange | Describe a routine object (e.g., a coffee mug) as if you’re an alien seeing it for the first time. | | 3. Embrace accidents | When something goes wrong, ask: “How could this mistake lead to a new direction?” | | 4. Think inside the box | Impose artificial limits (e.g., “Solve this using only 10 words” or “with three materials”). | Rod Judkins The Art Of Creative Thinking.pdf
Exercise: Take a problem you’re stuck on. List 5 absurd solutions. Then extract a realistic insight from each. | Principle | How to Apply It |
Judkins, who teaches at the University of the Arts London, presents 89 short, practical lessons based on insights from artists, designers, scientists, and entrepreneurs. Core themes include: Exercise: Take a problem you’re stuck on